Abstract

By using the methods of literature review and logical analysis, this paper explored thevalue and dilemma of new quality productivity enabling the sustainable development of large-scalesports events, and put forward the path. Value: It implements low-carbon environmental protection and enables the event to be green and ecological sustainable; It extends the profit chain and enables the event industry to operate sustainably; It changes the communication pattern and enables the cultural influence of the event to be sustainable. Dilemma: The technical foundation is not solid, and the quality improvement drive is weak; The mode conversion lags behind, and the actual effect is difficult to implement; The supply of talents is insufficient, and the operational support is inadequate. Path: Weneed to strengthen scientific and technological innovation to create new growth drivers; promote mode transformation to establish new patterns and attach importance to talents supply to cultivate new forces.

Keywords: Sports Management, Large-scale Sports Event, Sustainable Development, New Quality Productivity