Abstract

This paper explores the impact of digital transformation on business management, using a case study approach to examine organizations that have integrated digital technologies into their operations. Digital transformation encompasses the use of technologies such as artificial intelligence (AI), big data analytics, and the Internet of Things (IoT) to redefine business models and operational processes. By focusing on industries such as retail, finance, and manufacturing, this study identifies key challenges and opportunities faced by businesses during the transition to digital environments. The findings suggest that digital transformation not only enhances operational efficiency but also reshapes leadership, organizational culture, and customer engagement strategies. Furthermore, the paper discusses the role of strategic planning and leadership in successful digital transformation, providing recommendations for companies looking to implement or improve digital initiatives.

Keywords: Digital Transformation, Business Management, Case Study, Operational Efficiency, Leadership