Abstract

The concept of Corporate Social Responsibility (CSR) has evolved significantly over the past few decades, becoming an essential component of business strategy worldwide. In emerging markets, however, CSR presents unique challenges and opportunities. Rapid economic growth, coupled with social and environmental issues, creates a complex environment where businesses must balance profitability with social responsibility. This paper explores the role of CSR in emerging markets, focusing on the challenges companies face in implementing sustainable business practices, as well as the opportunities that arise from addressing societal and environmental concerns. Drawing on case studies from countries like India, Brazil, and South Africa, the paper analyzes the strategies companies use to navigate these challenges and maximize the benefits of CSR initiatives. The findings suggest that CSR in emerging markets is not only a moral obligation but also a strategic tool that can drive long-term business success.

Keywords: Corporate Social Responsibility, Emerging Markets, Moral Obligation, Long-term Success, CSR Initiatives